Truecaller has been honored to take part, for the first time, at the Google Play Playtime event in London last 28th of September. Playtime is annual event series, which is run in 12 countries globally. The scope of the events is to offer developers the opportunity to inspire each other and to learn tips and best practices about how to grow apps or games business, and succeed on Android and Google Play.

Guest Blog by Thomas Lindqvist, Agile Coach @Truecaller

The presentation covered the reason why we started performing analytics. We provided a case study about how we improved the usage of our block screen with data driven development, what we did first in this journey, the metrics we used and continue using, and finally our leanings.