Category Archives: Life at Truecaller

Truecaller’s One-Woman Team Behind Social Media

My iPhone beeps and buzzes at 7:30 am. I fumble to switch it off. As I think to myself “just another 10 minutes,” I sink down into my comforter. I hear another beep, and a buzz, and a double beep following it. It isn’t my alarm; it is my Twitter notifications going crazy every time someone mentions Truecaller. I stagger to the kitchen, grab a cup of joe, and sit out on my balcony overlooking the Swedish countryside, and open my phone. There are 508 notifications waiting to be read from Twitter, Facebook, Instagram, Google+, and LinkedIn. I start responding to notification #1.

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