Truecaller Partners with Times Internet to Quicken Sign-Up Processes for Users

TIL currently has over 37 digital properties like Times of India, Economic Times, Mumbai Mirror, etc. This new tie-up with Truecaller will further smoothen the sign-up and authentication processes for TIL’s customers, of whom 75% access the portals through their mobile devices.

Truecaller’s mobile number based identity solution, Truecaller SDK, has made mobile authentication exclusively number-based since mobile numbers are highly personalized and user-specific. This enhances security and convenience by eliminating the hassle of repeated OTP (One time Password) SMS-based logins.