Creative offline campaigns to highlight Truecaller’s features
Ranked #1 for Truecaller’s October Leaderboard for most social influence (Follow him! …
We have a great set of Truecrew Brand Ambassadors that are hitting the streets and telling their communities about the Truecaller app. This November, we want to highlight Avishka from Sri Lanka and his achievements in the Truecrew.
- Creative offline campaigns to highlight Truecaller’s features
- Ranked #1 for Truecaller’s October Leaderboard for most social influence (Follow him! @Avi_Mendis)
- Meets with Truecaller users in neighboring countries
- Passionate attitude, and great team contributor
Why did you want to get involved with Truecaller’s ambassador program?
I wanted to be a Truecaller ambassador because it was a rare opportunity that came my way, working with the worlds largest verified mobile phone community is a pretty big deal for me! It offered a chance to meet other advocates from around the world, challenged my creativity as a marketer and most of all it offered a chance to be mentored by Truecaller’s A-Team over in Stockholm!
How does team work effect being a brand ambassador?
Teamwork is essential in our duties as brand ambassadors. I meet with my fellow ambassadors Hamza and Juzer at least twice a week and we do dedicate some time to discuss how we can really take Truecaller out to the people. We exchange the feedback we receive from users and update each other on knowledge of social media tools and marketing techniques. Hamza is a great photographer/designer, and Juzer knows his social media, I’m into marketing strategy, so we combine our efforts!
You do a lot of charitable work in Sri Lanka. What are your main goals this year with your work?
To be completely honest, I want to see communities become more self sustainable. My work with NGO’s mostly target post war reconciliation, poverty, and the development of livelihoods. I have had a successful year with many projects completed, however there is no limit to how much can be done for my country right now. There are many people who need help, and I would like to work to give them an education, encouragement and entrepreneurial support. This year I really want to help people help themselves. It lasts longer. ‘Catch a fish and you can feed a man for a day, teach him to fish and he will be fed for a lifetime’!
Why do you think Truecrew Brand Ambassadors are important in Sri Lanka?
Having Truecaller ambassadors in Sri Lanka allows your brand to engage with the people, reaching out to a more local network. It also helps in identifying the needs of the people and understanding what uses Truecaller might have in this particular culture.
What motivates you?
When it comes to Truecaller related work it is the constant communication between us and headquarters that motivates me. I feel like they have given us a great deal of responsibility of trust with their brand, which means they must really believe in us. Lindsey and Sakina never fail to drop us a message and tell us we did good, no matter how simple the task. That makes me want to do better!
Gadgets of choice
Right now the gadget my entire life depends on is a Samsung S4 Zoom. It is not a common choice of mobile phone, but I wanted a phone with a high quality camera which can shoot pictures for my food blog! It comes with an external rotatable lens which makes it quite a bulky phone, but I love it!