User Experience: Recognizing Old Friends

There are seven billion human beings on the planet; and six billion of them have mobile phones. Smart phones make it easy to become accessible in daily life, travel, and work. Truecaller's leading goal is to help people identify who is trying to get in touch with them, by creating simple features that take little effort and make a big impact.

There are seven billion human beings on the planet; and six billion of them have mobile phones. Smart phones make it easy to become accessible in daily life, travel, and work. Truecaller's leading goal is to help people identify who is trying to get in touch with them, by creating simple features that take little effort and make a big impact.

India: Recognizing Old Friends

IndiaDelhi

"Last week, a schoolmate of mine, whom I had not talked to in over 10 years, called me. Truecaller displayed his name (Anand), and I said "how are you, Anand?" He was stunned that I recognized him from his "voice" after 10 years."

How a user explains Truecaller to his friends:

"On my Android I have Truecaller installed. Whenever an incoming call comes, Truecaller takes that number, searches its' database (which contains millions of phone numbers) and displays the results on a floating window on top of the incoming call screen. This all happens within the first 3-5 rings, depending on your connection speed."