SMS Service for Indian Non-Smartphone Users

We have recently partnered with Innoz, India's youngest and fastest growing mobile and wireless innovation company. Together, we will create a service for non-smartphone users to send a text to identify unknown numbers.

We have recently partnered with Innoz, India's youngest and fastest growing mobile and wireless innovation company. Together, we will create a service for non-smartphone users to send a text to identify unknown numbers.

Innoz Technologies, who are the creators of 55444, a service which provides information through SMS, has been working with the Truecaller API to provide a number lookup via SMS for those without smartphones. Deepak Ravindran, the CEO of Innoz, says "In India, there are more than 900 million mobile phones. People change their phone number very frequently. The new SIM cards are available easily and at a very low price. This makes {it} difficult to recognize the caller. Also, with very low internet penetration, there is no medium to check the details of any caller."

This is where Truecaller comes in to play.

The 55444 service is available for all mobile phones in India, and is able to search Truecaller's directory for mobile and landline numbers, even international. If the number is in the Truecaller directory, the SMS message will return name, service provider, region of the number, and the True score, which will determine how 'popular' a number is with Truecaller's +20 million users. Both Ravindran and Safa Poyraz, VP of Business Development for Truecaller, agree that Truecaller on SMS will give app access to everyone, regardless of their mobile device.

How 55444 works:

1. Type: Trace (Eg. Trace 1234567890)
2. Send the SMS to 55444

The SMS will be charged Rs. 1 per query. The user will then get an immediate response with all details including the name, service provider, service region, and True score.